We're Fox & Fir Design, an environmental design house based out of Asheville NC
We make snazzy works of art inspired by the beauty and wisdom of nature
Then we print these designs on sustainable shirts and neat stickers
Smart, good-looking people like you buy the shirts and stickers
Then we donate 10% of sales to environmental non-profits!


When people talk about environmental conservation or sustainability, they either stop paying attention to what you're talking about, or they're hyperventilating into a paper bag because the fate of our species is doomed by our own hubris. (I mean, yeah, it's not great)

But we believe in compassionate sustainability! It's this radical idea that if we, as a community, come together and make small, meaningful changes, there's no limit to all the wonderful things we can do!


Sam Kearney (the bubbly redhead) is inspired by the hues and textures the mountains provide and nerdy pop culture references. When she's not hunched over a computer screen typing about herself in third person, Sam enjoys chai tea, embarrassing herself at karaoke, and exploring new trails with her partner Matt, and their dog, Foxy.

Matt Kearney (the bearded fellow with the hoodie) is a North Carolina native and Appalachian State graduate who loves getting lost in nature. He's an avid hiker, nature photographer, and is the metaphorical paper bag that Sam breathes into when she's nervous (which is like, almost all the time guys). 


First, we start by selecting the best blank garment by considering...

  1. The business/environmental ethics of the manufacturer
  2. The quality and feel of the fabric
  3. What colors are most pleasing with our designs

After loads of research, we have chosen two companies who we think have a lot to offer! We proudly use Bella+Canvas , because of their eco-conscious manufacturing, sweatshop free WRAP Certification, and solar powered USA facilities. Plus, it's the softest shirt we've ever worn, it's our favorite, and we hope it'll be your favorite too!

Compassionate sustainability is very important to us, we pride ourselves in using materials that are beneficial to our environment and supporting companies who are trying to do good!


All of our stickers are made in the USA and support different non-profit organizations. They're an easy way to help out a great cause, and add a bit of flair to your gear. Dishwasher/weather safe, wash your bottle without worry!


Every shirt is lovingly hand-screened by Asheville Screen Printing, supporting a strong local economy. As a participant in GoLocal, we absolutely love being a part of the inspiring community of small businesses in the area. Plus, it saves on shipping and carbon gases, so it's a win win!

Model/Product photography is by Chelsea Lane Photography, y'all should definitely check out her work!

Nature photography is by Very Good Photographer, check out his stuff too!

If you're local to Asheville, we're honored to grace the shelves of Duncan & York and Diamond Brand (downtown). Be sure to follow us on Instagram to see what events we'll pop up at too!


Check out our Causes page for a complete list of charities we help out!